Barcelona is now a leader and Fira has a vital role to play. Paris and Vienna have traditionally been the European and world capitals for hosting professional, medical, scientific and technical congresses.

Barcelona became the city with the most congresses in the world (195) in 2017, but not necessarily in terms of the number of attendees. According to the International Congress and Convention Association (ICCA), this ranking only includes “itinerant” congresses, meaning those that are not attached to a particular city or trade fair organization. To put it another way: neither the Mobile World Congress, the most important global event for mobile technology, with over 107,000 participants, nor any of the technological corporate meetings that are held every year by Fira de Barcelona are in the list.

Sustainability, improving user experience, automation and packaging logistics are the four vectors that will dictate the development of the container and packaging industry, as we see it at Hispack.

Packaging is no longer an industry that simply makes containers for products, but a manufacturer of strategic communication elements that are central to the consumer’s purchasing decision, but also vital in production processes, brand innovation, supply chain operations and the digital transformation of the industry.

Wedding dresses are usually chosen approximately nine months in advance of the event. The designs reflect much more than an idea, the sewing, the material… they are often the realization of a dream.

Out of all the brides who enter the websites of the dressmakers looking for the gown that they will say “I do” in, 75% of them will register, 50% will visit the store, 35% will try on a dress and only 13% will buy one, according to the study “The shop of the future for the new Millennials”, prepared by José Luis Nueno, professor at the IESE Business School, and ordered by Barcelona Bridal Fashion Week, the main event for bridal fashion held by Fira de Barcelona between 23 and 29 April.

By hosting together two of the leading fairs in their sectors, Alimentaria and Hostelco, the Gran Via site of Fira de Barcelona will become the principal platform for internationalization, business and innovation in the food, drink and hotel facilities industries between the 16 and 19 April. The presence of gastronomy events will also provide a seal of distinction and creativity. It is the most complete and wide-ranging event to cover the whole value chain of the restaurant and food industries.

The figures are impressive on all accounts: it occupies 100,000m2 of the site; with 4,500 exhibitors, 27% of whom are international, from 70 countries. Furthermore: 150,000 professional visitors are expected to attend, of whom nearly 30% will be from abroad, and there will be 1,400 key purchasers invited. More than 300 innovations will be unveiled and there will be 120 conferences and congress events focused on products, the sector, innovation, consumer confidence… and the participation of 35 chefs with a total of 45 Michelin stars.